DISTINGUISHING FEATURES OF THE CLASS: An incumbent in this position is responsible for
planning, developing and implementing programs to promote Warren County and its facilities and businesses
as a premier destination for leisure travel, group tours and special events through marketing and advertising
campaigns. The work is performed under the general supervision of the Board of Supervisors with wide
leeway given for the exercise of independent judgment. Supervision is exercised over the work of department
employees. Does related work as required.
TYPICAL WORK ACTIVITIES: (Illustrative only)
Plans, develops and implements programs and projects aimed at promoting tourism in Warren County;
Plans, formulates and recommends policies and programs which will further overall tourism
objectives;
Develops and maintains relationships with representatives of national, state, regional and local travel councils,
chambers, organizations, agencies, and local stakeholders, etc., for the purpose of coordinating their
efforts in the promotion of tourism within the County;
Assists various County agencies and businesses, both public and private, in developing strategies
for increasing visitor volume and expenditures;
Oversees the development, review and distribution of brochures, articles, press releases, etc., on
tourism-related subjects including local attractions, events, services, facilities, tourism
marketing and public relations;
Supervises and participates in consumer/ trade shows, sales missions, and familiarization tours for
journalists, travel agents, and tour operators;
Represents the County at meetings, conferences and travel shows and other tourism promotion and
community events;
Confers with the Board of Supervisors to provide assistance in planning, policymaking and the administration
of continuing promotional programs dealing with the County's tourism industry;
Directs the overall operation of the Tourism Department;
Designs, develops and implements an annual marketing plan;
Plans, directs and oversees contractual programs with outside agencies in performing promotional programs
for Warren County;
Initiates applications for state and private revenue development programs that work to develop tourism;
Oversees market research and the dissemination of data/reports on tourism trends and the economic
impact of tourism to the County;
Develops and implements departmental budget; makes financial reports and budget recommendations to the
County Board of Supervisors;
Keeps informed on current trends in the travel/tourism industry and of the uses and capabilities of the
variety of destinations in the County;
May perform other incidental tasks, as needed.