Sales Manager – Job Description

Stay Pleasant Hill is a private, non-profit, mutual benefit corporation composed of 7 hotels, local businesses, local governments, and individuals seeking a better community through the visitor industry. As a sales and marketing organization, the main objective of Stay Pleasant Hill is to promote and market Pleasant Hill, CA as a tourism destination.

JOB DESCRIPTION

Position:                        Sales Manager

Reports To:                   Director of Sales & Marketing

Job Schedule:               Full-time

Job Status:                    Exempt

PURPOSE OF POSITION

As a top candidate, you enjoy being busy and travelling for work approximately 45% of the time. You excel at building strong relationships and managing details for many concurrent projects and priorities. Day to day, you might be connecting with tour operators, leisure buyers and industry partners, making plans to attend a trade show or coordinating the participation in tourism industry events.

Objectives:

 Generate qualified leads in the target market segments you’re responsible for that lead into conversions and book definite rooms nights for Stay Pleasant Hill hotels.

1. To increase awareness of Stay Pleasant Hill as a desirable destination.
2. Strengthen relationships with key stakeholders and travel trade associations

JOB RESPONSIBILITIES:

• Prepare and execute a sales plan to achieve the desired business outcomes established by the DoSM. The plan would include customer retention, new customer acquisition, closing business techniques, sales activities for that year, customer facing events, recommended tradeshows, and other tactics to achieve the sales goal. 
• Overall management of the Stay Pleasant Hill’s sales effort including, but not limited to tour operators, group, incentive, weddings, reunions, and meetings.
• Oversee overall administration, promoting and managing sales efforts and lead distribution.
• Achieve a yearly booking room night and revenue goal established by the Director of Sales and Marketing.  
• Consistently and effectively track all customer and sales activity in the approved CRM system. 
•  Be knowledgeable and up to date on Pleasant Hill happenings and knowledgeable of industry trends facing Pleasant Hill and the entire tourism industry
• Coordinate, execute and attend all trade show related to the target segments
• Hotel staff and Community development and education to ensure hospitality partners understand the Stay Pleasant Hill and how to engage with potential clients brought by Stay Pleasant Hill.
• Continue to partner with regional CVBs (Visit Concord, Visit Walnut Creek, Visit Tri Valley, Visit Oakland, San Francisco, Sacramento and CTTC) on FAM tours and joint sales calls.
• Develop relationships with airport sales and marketing teams including Buchanan, Oakland, and feeder cities.
• Maintain accurate lead generation and follow up for all meetings, weddings, events, groups, reunions, and incentives leads
• Sales calls, meetings to travel buyers, planners, DMC’s and ongoing communication with industry professionals
• Support the DoSM in ensuring that all details are accurate and up to date on the hotels, meetings capacity pages of the Stay Pleasant Hill website.
• Assist DoSM in developing marketing efforts for Meeting Planner brochures, FAM brochures and media about the meetings market.
• Assist on other projects directed by the CEO and Director of Sales and Marketing where needed.

Target Market Segments

• Relocation Agencies and Travel Medical Staff
• Leisure Group travel market (Tour operators, Sports, DMCs)
• FITs and Leisure travel agent market
• Meetings, Incentives, Conference and Events (MICE)
• Weddings